Project Escondido encompasses the development of an artisanal tequila and the establishment of a brand home in the thriving resort area of Punta Mita/Sayulita, Mexico. This initiative serves as the launching pad for introducing a high-quality tequila into the U.S. market.
The Experience
We are crafting a distinctive tequila experience in Mexico that offers a unique blend of history, culture, design, and personal connections.
Located strategically between the luxury resort town of Punta Mita and the bohemian surf village of Sayulita, our artisanal tequila and culinary destination provides both convenience and security. Catering to the sophisticated traveler seeking an "away from the beach" experience, our offerings include tequila education, farm-to-table cuisine, handcrafted cocktails, and locally sourced crafts and jewelry.
Enhancing the guest experience are our organic farm, family-friendly playground, and scenic walking paths. This destination is ideal for couples, families, retirees, bachelor/bachelorette parties, weddings, and events in unique spaces.
Through this comprehensive experience, we aim to introduce our new luxury tequila brand and establish a robust and enduring connection that will serve as a foundation for our future entry into the U.S. market.
The Property
Puerto Vallarta Market is a TOP 3 Destination in Mexico
The Puerto Vallarta market boasts over 6 million annual visitors. Growth is expected to accelerate with the expansion of Puerto Vallarta Airport & new federal highway connecting Guadalajara with Puerto Vallarta.
Punta Mita & Sayulita, a luxury resort town and surf town, respectively, are undergoing massive development
Punta Mita/Sayulita ticks all the boxes for luxury travelers: stunning beaches, diverse activities (snorkeling, surfing, golf, zip lines, horseback riding...), easy access with direct flights and a nearby airport, and incredible hotels nestled in a safe and luxurious setting.
Project Escondido has secured a contract with a Sayulita, Mexico-based developer to anchor their community with our artisanal tequila and farm-to-table experience. The partnership announcement is slated for late Q1 2024.
Project Escondido is the project name. ‘The Brand’ Name will be introduced at a later date. If you want to learn more about our project, click the link below.